About Alchemy Innovation
Innovative Strength Training Solutions
Alchemy Innovation is dedicated to revolutionizing upper body strength building through patent-pending equipment and innovative training approaches. Our focus is on providing customized solutions for athletes, fitness enthusiasts, and sports professionals. By integrating cutting-edge techniques and design, we ensure optimal performance and strength development across various sports disciplines.
Team
Meet Our Experts
Our team of industry-leading professionals is dedicated to driving innovation in upper body strength development and athletic training. With a diverse range of expertise and a shared passion for sports and fitness, we collaborate to deliver groundbreaking training solutions and unparalleled support.
Ita Thirkield
Founder & CEO
As an analytical and detail-oriented professional, I have over 30 years expertise in accounting and finance management. I have led diverse teams to operational excellence, adapting to fast-paced environments. I have a proven ability to drive process improvements and ensure compliance through analytical financial reporting and resource management.
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In addition, I have been committed to advancing organizational goals while consistently delivering accurate, timely results, and supporting cross-departmental collaboration.
I hold a bachelor's degree with honors from St. Joseph's University -New York and an M.P.A. with honors from the Austin Marxe School of International and Public Affairs.
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Prior to having Long Covid, I enjoyed light hiking and visiting states outside of New York. I have also travelled to Dublin and Galway in Ireland, Madrid and Andalucía in Spain and Paris, France — soaking up the cultures and history of these regions.
Joe Bednar
Vice President,
Marketing & Licensing
I'm a marketing professional with over 30 years of achivements who brings fresh thinking and best practices to new and existing organizations.
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I bring an entrepreneurial mindset to every opportunity I take on. I "get it." You want a teammate who brings perspective from the outside looking in, from the inside looking beyond, and then inspires and delivers positive results. I live by the rule, "If you're waiting, you're doing something wrong." Let's not wait. Let's talk.
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My dual orientation in both creative and business disciplines is supported by several degrees from Syracuse University including a bachelor's in Film Production, a Master of Science in Media Management from the renowned Newhouse School of Public Communications, and an MBA in Marketing.
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In my spare time, I DJ.
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Michelle Waters
Communications Associate
I’ve built a dynamic career spanning over a decade in sales and business development, where I now specialize in implementing strategic sales initiatives to drive growth within the CPG industry and I hold an MBA from NYU Stern School of Business.
Beyond the boardroom, I have dedicated over five years to coaching CrossFit and Olympic weightlifting, holding a USA Weightlifting Level 1 certification and a CrossFit Gymnastics certification, empowering athletes and fitness enthusiasts of all levels to move better, perform stronger, and build lasting habits.
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I believe that rehabilitation is a fundamental part of every person’s fitness journey, and I am passionate about connecting people with the progressive tools and equipment they need to recover, grow, and thrive.
As a competitive powerlifter, I lead by example — living the same commitment to growth and performance that I bring to both my clients and my business partners every day.