About Alchemy Innovation
Innovative Strength Training Solutions
Alchemy Innovation is dedicated to revolutionizing upper body strength building through patent-pending equipment and innovative training approaches. Our focus is on providing customized solutions for athletes, fitness enthusiasts, and sports professionals. By integrating cutting-edge techniques and design, we ensure optimal performance and strength development across various sports disciplines.
Team
Meet Our Experts
Our team of industry-leading professionals is dedicated to driving innovation in upper body strength development and athletic training. With a diverse range of expertise and a shared passion for sports and fitness, we collaborate to deliver groundbreaking training solutions and unparalleled support.
Ita Thirkield
Founder & CEO
As an analytical and detail-oriented professional, I have over 30 years expertise in accounting and finance management. I have led diverse teams to operational excellence, adapting to fast-paced environments. I have a proven ability to drive process improvements and ensure compliance through analytical financial reporting and resource management.
In addition, I have been committed to advancing organizational goals while consistently delivering accurate, timely results, and supporting cross-departmental collaboration.
I hold a bachelor's degree with honors from St. Joseph's University -New York and an M.P.A. with honors from the Austin Marxe School of International and Public Affairs.
I make listening to music a priority in life. When I can, I visit local venues with live shows. I enjoy listening to classical Spanish guitar, acoustic rock, electric rock classics and dance music. They feed my soul and can easily uplift my mood.
I also love to travel.
Joe Bednar
Vice President,
Marketing & Licensing
I'm a marketing professional with over 30 years of achivements who brings fresh thinking and best practices to new and existing organizations.
I bring an entrepreneurial mindset to every opportunity I take on. I "get it." You want a teammate who brings perspective from the outside looking in, from the inside looking beyond, and then inspires and delivers positive results. I live by the rule, "If you're waiting, you're doing something wrong." Let's not wait. Let's talk.
My dual orientation in both creative and business disciplines is supported by several degrees from Syracuse University including a bachelor's in Film Production, a Master of Science in Media Management from the renowned Newhouse School of Public Communications, and an MBA in Marketing.
In my spare time, I DJ.
Michelle Waters
Communications Associate
I’ve built a dynamic career spanning over a decade in sales and business development, where I now specialize in implementing strategic sales initiatives to drive growth within the CPG industry and I hold an MBA from NYU Stern School of Business.
Beyond the boardroom, I have dedicated over five years to coaching CrossFit and Olympic weightlifting, holding a USA Weightlifting Level 1 certification and a CrossFit Gymnastics certification, empowering athletes and fitness enthusiasts of all levels to move better, perform stronger, and build lasting habits.
I believe that rehabilitation is a fundamental part of every person’s fitness journey, and I am passionate about connecting people with the progressive tools and equipment they need to recover, grow, and thrive.
As a competitive powerlifter, I lead by example — living the same commitment to growth and performance that I bring to both my clients and my business partners every day.